Tuesday 6 November 2007

Clearasil

This has to be one of the most incompetent adverts I've seen: link.

First there's the tragically poor over-dub. The guy with the lighter coloured hair sounds like a random 35-year-old man. This is not good. Is he some sort of paedophile in disguise?

Then there's that weird finger-mouth-pop, which I don't understand. Maybe the light-haired guy saying "don't go stealing all the girls now!" is meant to be some kind of ironic joke because they're both gay and the mouth-pop is meant to be some kind of weird display of love? I don't know. But then if the advert was some kind of Brokeback Mountain for people with spots, then why do they keep going on about girls all the time? Unless they're horribly in denial then my theory doesn't make any sense. So just what the fuck is that weird finger-pop meant to be? I'm sure if we lived in the European mainland it would make sense. Damn Clearasil and their poorly localised adverts!

Finally there's the weird bit at the end with all the girls stroking the guy's face. There are many things wrong with this:
1) I'm pretty sure few females find Clearasil use alluring.
2) What kind of conversation would lead up to that situation? "Hey girls, I've been using Clearasil! Stroke my face, bitches!" "OK!" - Yeah, exactly, it's not going to happen, is it?
3) Isn't a load of people poring over your face with their hands just going to make it more likely that you'll get spots again?

Honestly, this advert is fooling no-one. People really aren't stupid enough to believe that Clearasil makes them really attractive. The fact that the advert's clearly been made for another market and has just had a lazy over-dub slammed onto it doesn't help either. Bugger off, Clearasil.

1 comment:

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