If there's one series of adverts that I absolutely, utterly despise then it's this one:
That's right, it's the adverts for fucking Coke Zero. Where do I even begin?
The whole thing seems to bring up memories of 1930s/1940s fascism (not that I was alive then, but, y'know collective memories). What's going on with the main guy, who's like a cross between a blackshirt and an Ayran wet dream? What's going on with the first guy he meets up with, who bears a passing resemblance to Adolf Hilter? The crowds and the big banner at the end look like some kind of Nazi rally. It's fucking weird.
And it's not just the appearance of these sub-normal looking freaks that bothers me, it's what they're saying as well. I swear the marking people who created this went "what demographic are we aiming at?", and came up with "Daily Mail readers". Ugh. Why are all of their problems so irritatingly tedious and trivial? "[What about] workmates - without the work!" cries one. Yes, that'll work in our consumer capitalist society you absolute fucking moron! I mean seriously, does that guy have shit for brains?! Work isn't great, but it's better than the alternative - living in a cold damp cave, smeared in your own shit, finding food and then beating it to death with a big stick, all because society basically doesn't exist. Stupid twat.
And if they aren't bitching about work then they're bitching about women, in a desperately misogynistic fashion. "Girlfriends - without five year plan", "bras - without the fumbling"... I bet the writers were longing to include something like "women - without the ability to say 'no'" or some such bollocks. I mean let's be honest, most of the men on that advert looked and sounded as though their interactions with women exclusively revolved around: 1) looking at a screen, 2) frantic masturbation, and 3) dying inside, bit by bit.
But it doesn't end there, they did follow-up adverts as well (the fucks). Here's one of them: link. It honestly makes me despair to think that a young man would actually give so much of a shit about someone playing 'somewhat loud' music in their 'car'. Twat. I occasionally have nightmares where that guy goes "what if all good things could come without the downsides? Like this country - without the black people!" Well, I don't really, but if I did then that'd be the kind of bollocks he'd be coming up with. The knob.
But, sadly, the ordeal still isn't over. They did more adverts with fucking Wayne Rooney. Witness. Mind you, I'd quite like to see spiky metal balls become a part of football. I'm sure there's a joke about footballers' sexual shenanigans there, but I can't be bothered to make it.
So there you go, pretty much the worst advertising campaign ever. At least unless they start trying to flog Fanta with images of starving African children with AIDS being decapitated by piano wire. The bastards.
That's right, it's the adverts for fucking Coke Zero. Where do I even begin?
The whole thing seems to bring up memories of 1930s/1940s fascism (not that I was alive then, but, y'know collective memories). What's going on with the main guy, who's like a cross between a blackshirt and an Ayran wet dream? What's going on with the first guy he meets up with, who bears a passing resemblance to Adolf Hilter? The crowds and the big banner at the end look like some kind of Nazi rally. It's fucking weird.
And it's not just the appearance of these sub-normal looking freaks that bothers me, it's what they're saying as well. I swear the marking people who created this went "what demographic are we aiming at?", and came up with "Daily Mail readers". Ugh. Why are all of their problems so irritatingly tedious and trivial? "[What about] workmates - without the work!" cries one. Yes, that'll work in our consumer capitalist society you absolute fucking moron! I mean seriously, does that guy have shit for brains?! Work isn't great, but it's better than the alternative - living in a cold damp cave, smeared in your own shit, finding food and then beating it to death with a big stick, all because society basically doesn't exist. Stupid twat.
And if they aren't bitching about work then they're bitching about women, in a desperately misogynistic fashion. "Girlfriends - without five year plan", "bras - without the fumbling"... I bet the writers were longing to include something like "women - without the ability to say 'no'" or some such bollocks. I mean let's be honest, most of the men on that advert looked and sounded as though their interactions with women exclusively revolved around: 1) looking at a screen, 2) frantic masturbation, and 3) dying inside, bit by bit.
But it doesn't end there, they did follow-up adverts as well (the fucks). Here's one of them: link. It honestly makes me despair to think that a young man would actually give so much of a shit about someone playing 'somewhat loud' music in their 'car'. Twat. I occasionally have nightmares where that guy goes "what if all good things could come without the downsides? Like this country - without the black people!" Well, I don't really, but if I did then that'd be the kind of bollocks he'd be coming up with. The knob.
But, sadly, the ordeal still isn't over. They did more adverts with fucking Wayne Rooney. Witness. Mind you, I'd quite like to see spiky metal balls become a part of football. I'm sure there's a joke about footballers' sexual shenanigans there, but I can't be bothered to make it.
So there you go, pretty much the worst advertising campaign ever. At least unless they start trying to flog Fanta with images of starving African children with AIDS being decapitated by piano wire. The bastards.
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