Thursday, 4 September 2008

Smug Strings

This advert has something it wants to share with you all:



Christ, negative campaigning's moved from politics to advertising. It's spreading like cancer. Next we'll have books with little sound chips in so that when you walk into Waterstones you'll be subjected to a cacophony of little synthetic voices smugly informing you that their book's better than the other's because it's got a longer word-count and it's part of Richard and Judy's Book Club.

It's not just the message of the advert that irritates me, it's the method it's transmitted as well - through hundreds and hundreds of miles of string, carefully laid across the entire country. Think about it - imagine how horrible that imaginary world must be if it's full of people willing to go to such a ridiculous effort purely so that can listen to some smug bitch ramble on at them about how one brand of fromage frais is better than the other. Ugh.

And another thing - why is it only mothers who are being told about this? What about dads? What about people from unconventional family units? This advert discriminates against more than just artificial ingredients. If I were a gay man made from fructose I'd be outraged.

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