Thursday 26 June 2008

That's What I'm Talkin' About!

My exams are over, and so is The Apprentice 2008. I have my degree and Lee's the apprentice. As the Leicester Mercury put it, 'Amstrad's gain is porn's loss' (?).

But something Lucidna said way back in the advertising task has become massively pertinent.


Remember the bit where Lucinda was coming up with 'off the wall' ideas for the advertising campaign? I was a bit concerned about what she was going to say.

"If we're looking at shock tactics, and it's probably uncomfortable to some, but it's going to come up more and more and more..."

Shit, I thought. 'Tissue 9/11'. She's going to say 'tissue 9/11'. Oh God, please don't say 'tissue 9/11.'

She continued: "...And [what's] become stronger and stronger and stronger, as it should do, is homosexuality. And people would be talking about that advert."

Thank fuck, I thought, she didn't say 'tissue 9/11'.

But roll on a few weeks...

Heinz mayonnaise advert with two men kissing set to become most complained of the year
Heinz pulls ad showing men kissing
Gaydar Radio calls for boycott after 'men kissing' ad pulled

Byebye 3.6 million consumers! Didn't think that through did you Lucinda? You silly dick.

The offending ad:



And that's it. No more Apprentice this year. But there's always next year, and Raef might even get a chat show in the meantime, which will be nice... I guess?

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